Wednesday 27 June 2007

Branding bibles

I'm in the process of developing and launching a new project and I've reached a point where I want to gather up all the resources we have and put together a brand bible - everything that you could possibly need to promote the brand. A subset of this bible will become the press pack to be sent to journalists. I have the following list, can anyone think of anything I've missed?

Design:
  • Logo - variety of sizes, file types (including vector), black and white and colour
  • Colour palette
  • Style guide (mostly based on the website css) including things like fonts and colours of headings
  • Screenshots of website
  • Head shots of chief exec and other relevant people
  • Collection of smaller icons that are used on our website (bullet point images, favicons etc)

Text:
  • Blurb - variety of lengths from paragraph to page long
  • Mission statement/letter of introduction type thing from the project's leader/founder/visionary
  • List of keywords/buzzwords - describing what we do and how we do it
  • Biographies of key people
  • Inspirational quotes from founders and interested parties (to be added to as we go)

Templates:
  • Letter head for word
  • PowerPoint
  • Email signature

Obviously as the project continues we'll add more to this, maybe we'd create a separate 'history' text and include press releases. Can you think of anything I should be getting for the project launch?

1 comment:

Sam Moore said...

Important Contacts